Facebook Ads For E-Commerce- 8 Pro Tips To Skyrocket Your Growth

Think of this. You’re sprinting towards your ad campaign goals, but the ground where you run keeps on shifting. Well, that’s the reality of all digital marketing platforms nowadays. Like any other platform, Facebook has also updated its algorithm in many ways during the past years.

Staying ahead of such trends is crucial for all digital marketers, especially for those who are dealing with a dynamic field like e-commerce. And, that’s exactly why we have prepared this blog. Read on to get to know 8 tips to increase the ROI of your Facebook ad.

5 Recent Stats On Why You Should Use Facebook Ads 

When it comes to PPC campaigns, there are a lot of options to consider like Facebook, TikTok, LinkedIn, etc. But Facebook stands as the top choice for many reasons. See what figures speak:

  • According to Statista, Facebook has almost three billion monthly active users worldwide. That’s like, almost a third of the planet using this platform! This means that this is the most used online social platform till now.
  • And if you think that Facebook Ads are dead, think again! Facebook ads crossed 113 billion U.S. dollars in revenue in 2022. 
  • Before we get into how to make your Facebook ads rock, let me hit you with some quick facts. On average, these ads get clicked about 1.32% of the time—across everything! And when those clicks turn into actual purchases, it’s about 9-10% of the time.
  • Now when it comes to the Cost per click (CPC), the average cost for Facebook ads in 2022 is around $0.97 while the CPM is around $14. The return on investment from Facebook ads? Drum roll… your investment return from Facebook ads is approximately 152%. 

8 Mind-Blowing Tips to Skyrocket Your E-Commerce Facebook Ads

No matter what kind of ad you run, proper PPC research is the first step to campaign success. If you are planning on running Facebook ads for E-Commerce, you do not have to go any further as here are the top 10 pro tips that are tried and tested for Facebook Ad success:

  1. Audience Segmentation

Audience segmentation is one of the most significant ways you can ensure your ad’s success. With audience segmentation, you can pick and choose which type of people will be seeing your ad so that you can target the right person for the right thing. 

Demographic Segmentation

Demographic segmentation is the thing you should concentrate on to appeal to the audience you want to engage with. This includes setting specifications like age, language, location, etc. By doing this you can engage with the audience within the comfort zone of the brand and narrow down the audience with is most likely to utilize the service you are providing. 

Behavioral Segmentation

Behavioral segmentation is to break down audiences to market them based on their previous actions, to do this you need to track down their behavior. Figuring out how long they spend before deciding to utilize the services you provide is not that hard, because human behavior is often similar.

Interest-Based Segmentation

New potential consumer reaches the market every single day, so it’s your duty to represent your service and pike their interest enough for them to click on it as soon as they see it. In the case of interest-based segmentation, finding out the audience’s hobbies, interests, and activities is included. 

Lookalike Audiences

A lot of people share the same interests, so it is not that difficult to find your desired audience or new audience similar to the existing customers. With the help of Lookalike Audience, you can define how much you want your new audience to match your previous audience.

Custom Audiences

The Custom advertisements are linked to the Lookalike Audience tool, because after the Custom Audiences you can use Lookalike Audience. Custom Audiences can be defined as an ad targeting tool that lets you find the desired audience among the audience that already exists.

Case Study: The Honest Company

The Honest Company is a consumer goods company that wanted to raise its consumer base and sales. They targeted an audience with Facebook ads, similar to the one utilizing their services, and showed them ads that focused on their products. This resulted in a 66% new customer base. Apart from that, they used the method of Custom Audience Creation and saw a 220% increase in their online sales. Their ads reached 2 million people with 15000 clicks. 

2. Compelling Visuals

Since a picture is worth a thousand words and videos are worth a million, they are a must to attract the audience and a core part of PPC Strategies. It has been heard around the web that attention is currency in the 21st century. Assuming that is true, you need to choose something eye-catching for your ads so that you can get maximum attention and click rate.

It could be vector images, paintings, pets, pictures, videos, and many other graphics. You need to pick your style and attract your desired audience. 

High Quality Imagery

Having high-quality imagery makes your content stand out from the rest and makes it appealing to the eyes. So choosing a high-resolution image and looking over the minimum pixel size requirements is an important thing to consider while posting your content. Using the right kind of colors is important too as it represents your content and services. 

Video Content 

There are a lot of options to decide when it comes to the video content, from the video length to your budget. Video content has a lot of potential and a great way to opt for while advertising your services because it is a popular form of digital marketing interaction nowadays. It can uplevel your brand’s storytelling and monitor brand safety.

If you are looking to showcase your different products in a single ad, the carousel ads are best suited for you. The carousel ads are ten images or videos that help you tell different specifications of one service or tell a story about your brand within a single link.

Lifestyle Imagery

Lifestyle Imagery is a new feature of Facebook, it includes lifestyle images tagged with products. This mobile-based advertisement allows the user to go through a brand-new full-screen experience while using the collection format. 

3. Clear Value Proposition

Just imagine that no one knows you and now you have to prove to everyone that you exist. It’s like going for an interview with your CV and best clothes. Since you have to showcase your value to them in order for them to recognize you, it is important that you use the same strategy while placing Facebook ads. 

Unique Selling Proposition (USP)

No one wants to be the same, because that way there would be no use in having different companies with the same type of products. This is the reason why you should have some Unique Selling Proposition to attract your audience to you. The USP is something that sets you apart from the potential competitors and shines all the way to the potential customer’s heart to utilize your services.

Benefit-Focused Messaging

Benefit-Focused Messaging is a really good tool if you utilize it properly. This allows you to engage with the consumer and solve their inquiries etc. Benefit-focused messaging is a way to communicate with the consumer directly on the Facebook platform for things like sending offers and promotions.

Concise Messaging

Concise messaging can be defined as crafting clear and easily understandable statements for the customer in the messaging portion of Facebook. You may wonder if it is necessary to have concise messaging in the interaction, it is important because it helps to display a professional attitude and makes it easier for the customer to engage with you. You can also use concise messaging to set up welcome and greet messages, this conveys that you are available to interact with them.

Emotional Appeal 

Emotional appeal is one of the things that drags the audience’s attention to you from all of the different brand noises and lets you emphasize your selling point through an emotional connection. This can be done by having a captivating and fresh story behind your brand and maintaining an emotional understanding. 

Social Proof

Humans are creatures that learn by copying, social proof can be defined in this way. Social proof is that people may believe in a product more if people have also used it. People are more likely to engage with a product with high levels of engagement, for example, a lot of comments underneath a Facebook ad. Getting positive feedback on your product from other users is beneficial for your brand which is a part of social proof.

YouTube video

4. A/B Testing

A/B testing means experimentation with Facebook. But this time, you don’t know the exact recipe thus you mix and try different things until one hits. Thus, A/B means changing certain elements while keeping a few the same to get the idea of the proper ad methodology for yourself. 

And the cool thing? It’s not just a guessing game; you’re getting real data on what clicks with your audience. By comparing two versions side by side and seeing which one gets more clicks, purchases, or whatever goal you have, you uncover what really speaks to people. It’s like uncovering the secret sauce for ads that really hit the spot with your audience.

Ad Copy

The ad copy is something that makes the audience engage more with your service. What is something that drives a user’s curiosity to dig into your content after looking at your ad? The main thing is providing a solution to a problem the user potentially might have. This creates a reason to find out more about the company and interact with more content.

Testing Landing Pages

Testing Landing Pages is to experiment with different kinds of page layouts and contents to find out which works the best. The first thing to keep in mind while testing landing pages is to set out a goal and then plan what to do with the results you get.

Timing and Scheduling Tests

If you are planning to do something, it is important to know the effectiveness of your each action, it is the same with scheduling tests with Facebook ads. Facebook ad scheduling is a feature that allows you to choose the days and the time frames during which you want to run your ad. The difference in time zones and audience interactions can help in determining your ad schedules.

Case Study: Seltzer Goods

Seltzer Goods wanted to expand its customer base and revenue, which is a seller of creative and gifts. With the help of Facebook ads, they tested different ad copy, placement settings, and different audiences. In addition to that they compared two variations of ads to find out the better one using Facebook A/B. The texting proved to be successful with a magnificent increase in revenue, which was 785% in 30 days

5. Retargeting Strategy

Retargeting strategy in the realm of Facebook ads revolves around reconnecting with individuals who’ve previously interacted with your ads. Essentially, it involves displaying tailored ads to these users as a reminder of their previous interest in your products or services. This means that since they have bought from you before, they will buy again. You just have to remind them. Therefore, the click-through rate (CTR) of retargeting strategy will be much higher.

This method proves beneficial as it maintains brand visibility and gently encourages potential customers to return and possibly make a purchase. Ultimately, it’s a strategic approach aimed at reigniting the interest of those who have shown prior engagement, nudging them towards conversion or further interaction with your offerings.

Product-Specific Retargeting

Once you have already reached the audience you want to, what else do you need to do? The key to that is three basic answers. The first is to have something that keeps your loyal customers coming back to you. Automatically customize ads for every customer with dynamic ads. Lastly, is to reach people who have already engaged with your content previously.

Abandoned Cart Retargeting 

There are multiple reasons consumers may abandon their cart, and more than 50% of people everyday abandon their carts. Measures to prevent that should be taken into consideration. Such as understanding the reason behind them and fixing those problems. You can display exit intent pop-ups and retargeting ads.

Cross-Sell and Upsell Retargeting

In Cross-Sell and Upsell retargeting, you can increase the average value of your order by recommending complementary or upgraded products. In cross or upsell you can select the items from the set of products that is available in the ads automatically with the help of Facebook.

Exclusion Targeting

A customer may get tired of looking at a product they have already bought. The Exclusion targeting option helps to avoid this very thing, Facebook provides you with options to solve this problem. In the exclusion targeting you can subtract the number of people that are not making a purchase or not specifically engaging with your services.

6. Mobile Optimization

According to research, 88% of Facebook people use it on mobiles. So, that means your target should be to make ads that look appealing and should be compatible with mobile phones. If you haven’t optimized your content for mobile users, this is your cue to do so as soon as possible. 

Fast Loading Times

People hate waiting. It is as simple as that. Make sure that your items are easy to load and do not require hefty amounts of data in order to make the final piece. 

Simplified Forms

The mobile users would have a critical time trying to zoom out and zoom in on different areas of the ad if it is not optimized for mobile. By making a simplified ad for mobile, you are expanding your chances of getting noticed. 

Local Mobile Strategies

If your service or brand works locally, it is better for you to target local people as a first priority and then move towards the other people. Local PPC campaigns works better in many cases as the ad will only reach the people who need to see it. 

7. Use Dynamic Ads

Facebook’s Dynamic Ads are like having a personal shopper for your audience. They work by showcasing products that users have already checked out on your website or app. How? You set up a product catalog, sort of like a digital store shelf. 

Then, Facebook cleverly uses this info to create personalized ads for each user, showing them stuff they’ve shown interest in before. It’s a slick way to automate your ad game, making sure each person sees things they’re more likely to love based on their past interactions. Great for e-commerce, it’s all about delivering tailored ads that speak directly to your audience’s interests, potentially giving your conversion rates a nice little boost.

Product Catalog Integration

People love interacting with things. This is a technique that is usually applied to kid’s elements when we want attention from kids. The same thing can be applied here as well as people tend to get more attracted to the ad that they can interact with. Hence, putting a product catalog not only serves as a showcase but also makes it more attractive. 

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8. Compelling Ad Copy

This may not be a new tip that you come across but this is definitely something that you should still remember even after the new things that you implement. Creating a compelling ad copy is the number one thing that you should do. If your ad isn’t as creative and engaging as it should be it would still not yield results. 

Benefits-Oriented Messaging

Highlighting the benefits or solutions offered by the product is the main thing that is written in an ads copy. Tell the people what they could have or what they are missing out on. This attracts them towards the deal and your targeting would be successful.

Urgency and Scarcity 

Create a sale or a limited edition element for the ads. This way, you can implement FOMO which is the fear of missing out. When your audience knows that they are missing out or are not able to get something, they will think about it even more or maybe save it for later and come back to it after a few days. 

Clear and Actionable CTAs

It cannot be stressed enough how important a CTA can be in an effective ad copy. If your CTA is not there or people cannot take any action with the ad, it will not only cost you clicks, but it will also make the people hesitant to take action since now they would have to go and search that thing in order to get it and in that timeline, you may even lose your potential client. 

Audience SegmentationDemographic, Behavioral, Interest-based targetingBetter-targeted ads, higher relevance for usersIncreased complexity in managing multiple ad sets, potential overlap or exclusion
Compelling VisualsHigh-quality imagery, Videos, User-generated contentIncreased engagement, better conveying of product featuresProduction costs, potential inconsistency in user-generated content quality
Value PropositionUnique Selling Proposition, Benefit-focused messagingClearly defines product value, resonates with target audienceDifficulty in conveying unique value in competitive markets
A/B TestingAd copy variations, Visual testing, Audience segmentationOptimized ads based on data-driven insightsTime-consuming, potential for inconclusive results without sufficient data
Retargeting StrategyProduct-specific retargeting, Abandoned cart remindersHigher conversion rates from interested usersAd fatigue among retargeted users, privacy concerns
Mobile OptimizationResponsive design, Fast loading, Simplified formsBetter user experience, higher conversion rates on mobile devicesDevelopment complexity, potential for limited features on mobile
Dynamic AdsProduct catalog integration, Personalized adsIncreased relevance, automation in ad creationTechnical setup and maintenance, potential for inaccuracies in dynamic content
Ad CopyAttention-grabbing headlines, Clear CTAsHigher click-through rates, clearer user directionCreativity limitations, potential oversimplification of messaging
Monitor and OptimizeTrack KPIs, Regular performance review, Budget adjustmentsImproved ROI, informed decision-makingTime-intensive, need for continuous monitoring and adjustments

Key Takeaway

From all the above tips, there are a few that work no matter what the brand is and what the audience is and that is to segment the audience and target your potential customer. Moreover, since a picture speaks a thousand words, you need to add compelling graphics or pictures as that is a must for attention. And last, but not the least, you can ALWAYS re-target your customers since that is a fool-proof way to convert your audience into customers. 

Apart from these strategies, the rest of them have been used many times with guaranteed results. However, you have to choose the ones that suit you and your target the best way possible through your own trial and error. 

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