PPC Research in 2024 – 5 Amazing Tools To Try!

A Pay-per-Click advertising campaign always has to begin with preparation which includes performing research and collecting important data about the business.

The research is performed prior to launching a PPC advertising campaign and makes it possible for businesses to get the most out of their Pay-per-Click advertising efforts. PPC research helps advertisers accomplish their goals with their Pay-per-Click advertising campaigns.

The top goals of PPC ad campaigns include:

  • Attracting targeted site traffic
  • Getting quality leads Boosting sales
  • Increasing brand awareness
  • Driving repeat sales

And also, when running ads, it’s very important to focus on keywords that convert well and provide a high return on investment, which is why advertisers have to pick the right keywords for their PPC ads.

So, how can you do all these?

Well, there are many good tools available that make the PPC research process simple and allow advertisers to create effective PPC campaigns and run them successfully.

In this article, we are going to introduce you to five amazing tools for PPC research that you can use in 2024 to strategize your PPC ad campaign.

So, let’s get started.

1. PowerAdSpy

Price: $69 to $399 per month

PowerAdSpy is a PPC ad research tool designed to help you spy on your competitors’ advertising campaigns across various social media platforms and Google Ads.

It allows you to analyze their ad creatives, targeting strategies, and performance data, providing valuable insights to inform your own online marketing efforts.

PowerAdSpy Makes PPC Research Easy

Many businesses use PowerAdSpy to improve their PPC research! This special tool helps them check their ads, learn more about them, and make their Pay-Per-Click ad analysis better.

With PowerAdSpy, it’s simple to see what other businesses are doing with their PPC ads. This helps businesses get ideas to make their ads even better and more successful.

PowerAdSpy can connect with various advertising platforms, allowing you to analyze different types of PPC ads, including:

  • Facebook ads
  • Instagram ads
  • YouTube ads
  • Google ads
  • Reddit ads
  • Quora ads
  • Pinterest ads

The PPC ad research tool provides advertisers with the ad analytics that they need to explore different types of Pay-Per-Click ads and this information helps make important changes to PPC campaigns and improve Pay-Per-Click advertising strategies without A/B testing.

Benefits of Using PowerAdSpy for PPC Research

Many marketing agencies are using PowerAdSpy, a PPC research tool with numerous useful features. PowerAdSpy enables PPC advertisers to spy on ads, providing valuable information to its users. Let’s explore the top benefits of using this tool:

Market Research and Competitor Analysis:

  • Vast Ad Database: Access millions of ads across various platforms like Facebook, Instagram, YouTube, Google, and more, covering over 100 countries.
  • Detailed Ad Insights: Analyze each ad’s targeting, creatives, landing pages, and engagement metrics to understand competitor strategies and audience preferences.
  • Identify Trends and Niches: Discover hidden niches and lucrative opportunities based on ad performance and audience demographics.
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Content Creation and Campaign Optimization:

  • Get Inspiration: See what’s working for others and adapt successful ad formats, copywriting, and visuals for your own campaigns.
  • Refine Targeting: Identify the most effective targeting options based on real-world ad performance.
  • Track Engagement: Monitor social engagement metrics like likes, comments, and shares to gauge ad effectiveness and iterate on your creatives.
  • Real-time Conversion Tracking: Track clicks, signups, and conversions to measure campaign ROI.
  • Bookmarking and Exporting: Save interesting ads for later reference and export data for further analysis.
  • Multiple Languages and Geo-Targeting: Analyze ads in various languages and target specific geographical regions.

Remember, PowerAdSpy is just one of many PPC ad research tools for your ads. It helps with PPC research, but you should also use your own knowledge about your audience and goals for effective campaigns.

2. Google’s Keyword Planner

Price: Free

There has been a lot of discussion about the importance of doing keyword research for Pay-per-Click advertising campaigns and, of course, it’s necessary to select the right keywords for PPC ad campaigns. 

Targeting the right keywords with Pay-per-Click ads results in attracting the right audience to a business, so ads will be shown to people who have an interest in your products and services. When doing keyword research and selecting keywords for PPC campaigns, you have to take into consideration different factors, including:

  • Relevance of keywords
  • Location of target audience
  • Keyword’s conversion rate

Businesses should aim to target keywords which are relevant to their products and target audience. For example, if your target audience is geographically concentrated, try out location-specific keywords for your local PPC campaign.

Running PPC ads for the right keywords helps attract the relevant traffic to a website site, land more customers for a business and, most importantly, boost sales and increase the awareness of a brand, so targeting such keywords with PPC ads will help you grow your business. 

Running PPC ads for wrong keywords will attract the wrong audience on the other hand, so the website’s traffic will not convert into customers and sales and, therefore, you will waste your time and money.

Google’s Keyword Planner Helps PPC Advertisers Pick the Right Keywords for their Google Ads

Google’s Keyword Planner is a free online tool provided by Google. It offers important information about keywords for Pay-Per-Click advertisers, helping them gather data on the keywords they plan to target in Google Ads campaigns.

These include:

  • Search volume generated by keywords
  • Competition of keywords
  • Cost-per-click of keywords
  • Click-through rates of keywords

Google’s keyword planner helps PPC advertisers make smart decisions and pick the best keywords in terms of competition and traffic for their Pay-per-Click ad campaigns. The tool also allows advertisers to discover new keywords for their Google ad campaigns.

There are two ways to use Google’s keyword planner:

  1. Discover new keywords
  2. Get search volume and forecasts

Once the tool provides keywords for Google Ads campaigns, you can use the filters to sort the keywords by various parameters and the tool will give you the results by such factors as:

  • Relevance
  • Average monthly searches
  • Competition

There are keywords with low, medium, and high competition. Naturally, lower competition is better, so advertisers should aim to choose the best keywords in terms of both traffic and competition for their PPC campaigns.

It would be great to select keywords with low competition that can drive a high amount of traffic to a website. By doing that, PPC advertisers can keep a balance between search volumes and keyword competition.

When you’re using the Google Keyword Planner for PPC ad research, keep in mind it’s mainly for paid search ads. The info it gives comes from Google Ads auctions, so it might not match exactly with how many people search organically. Also, think about why people are searching. Knowing if they want information or are ready to buy helps pick the right keywords.

But don’t just stick with the Google Keyword Planner for your PPC ad research. It’s better to use other tools for PPC ad research and SEO in combination with Google Keyword Planner. Putting them together helps you understand your audience better and improves your PPC campaigns.

3. SpyFu

Price: $39 – $79 per month

SpyFu is a great competitor keyword research tool that allows advertisers to see what keywords their competitors choose to use for their PPC Ads.

SpyFu gives advertisers recommendations on what keywords they should use for their Pay Per Click advertising campaigns and, of course, it makes a lot of sense to use this tool for PPC research.

How Does SpyFu Work?

Initially, the tool analyzes the domain of a website carefully and after that SpyFu tries to find the most successful competitors for a business, then the tool determines what keywords competitors use for their PPC Ads campaigns and also provides ad variations for keywords as well as information on organic rankings.

When performing PPC research, advertisers can use SpyFu for various purposes. The tool helps advertisers a lot at each stage of PPC research, however, the main goal of SpyFu is to analyze the efficiency of keywords that your competitors use for their online Ads.

How Spyfu Can Help You?

SpyFu helps businesses discover their Google Ads competitors.

Spyfu serves as a keyword spy tool, enabling PPC advertisers to identify their competitors’ Google Ads and the keywords they utilize. Additionally, the tool provides information on the search traffic generated by these keywords.

SpyFu Compares Keywords in Your and Your Competitor’s Google Ads Campaigns

This tool helps you discover effective keywords your competitors are using, which you might not know about. By using SpyFu, you can quickly and easily identify these keywords and add them to your PPC campaign’s keyword list.

SpyFu Gives PPC Advertisers an Opportunity to Analyze the History of Competitor’s Google Ads Campaigns

Let’s say that your competitors run ad split tests for their Google Ads campaigns and if you use SpyFu, you can always take a look at your competitor’s ad test history and get access to the results of the tests.

SpyFu Allows Businesses to Monitor Google Ads Campaigns of Their Competitors

With SpyFu, it’s possible to analyze a bidding strategy of a Google Ads campaign and if your competitors make changes to their ad campaigns, then you’ll see these changes.

SpyFu is a Google Ads Advisor

SpyFu acts as a Google Ads advisor, assisting businesses with keyword research. Simply provide the tool with your website, and it will analyze the Google Ads bidding history of your competitors. Then, it will offer you valuable keywords that you may not be using in your PPC campaigns.

SpyFu will Stop You From Wasting Your Money on Google Ads

SpyFu will provide you with the keywords that didn’t work well for Google Ads campaigns of your competitors and this will help you avoid mistakes that your competitors have made. If your competitors tried these keywords and their Google Ads campaigns failed, then it doesn’t make sense to target these keywords.

SpyFu Comes with a PPC Rank Tracker

SpyFu has a tool for tracking keyword rankings and impressions, including a PPC rank tracker. This feature not only simplifies keyword tracking but also recommends actions for advertisers to enhance their ad campaigns. Additionally, SpyFu provides reports on paid keyword rankings across Google, Bing, and Yahoo.

Overall, SpyFu can be a powerful tool for businesses and individuals looking to improve their online visibility and gain a competitive edge. By effectively utilizing its features and understanding its limitations, you can gain valuable insights into your competitors’ strategies and optimize your own SEO and PPC campaigns for better results.

4. SE Ranking

Price: $44 – $191 per month

SE Ranking is mainly known as a set of SEO tools, however, it’s also possible to use SE Ranking as a tool for doing PPC research.

The tool has features that make the Pay-per-Click research process simple and now we’ll talk about the most important features of the SE Ranking tool.

Key Features of SE Ranking

SERanking has many useful features to help your business online. Let’s check out some of the important ones!

  1. Keyword Tracking: SE Ranking helps businesses know where their keywords stand, whether they rank high organically or need PPC ads.
  2. Website Checkup: It spots errors in your site, boosting PPC campaigns by fixing issues and improving conversion rates.
  3. Keyword Grouping: This tool finds new keywords, expanding ad campaigns and setting priorities.
  4. Keyword Suggestions: Simplifies PPC keyword research, aiding advertisers in choosing the right terms quickly.
  5. Keyword Analysis: Analyze keywords by difficulty, volume, cost, and competition to pick the best for PPC.
  6. Competitor Analysis: Easily analyze competitors’ PPC strategies, traffic, and keywords for better campaign planning.
  7. Traffic Analysis: Understand competitors’ website traffic, clicks generated, and costs to optimize your own campaigns.
  8. Keyword Research: Identify competitor keywords to refine your PPC strategy and improve ad performance.
  9. Ad Analysis: Discover profitable PPC strategies by studying competitors’ ads and keywords.

SE Ranking simplifies PPC research and competitor analysis, helping advertisers make informed decisions and enhance their campaigns effectively.

SE ranking is mainly for SEO purposes but it is also great for PPC. You should also combine it with other tools made just for managing PPC ads to get the best results.

Look at what your competitors are doing and what keywords work, but don’t just copy them. Think about how you can use this information for your own PPC ad campaigns, considering your brand and goals.

Adding SE ranking to your PPC research can help you learn more about your competitors, find good chances to make money, and make your ads work better.

5. Google Alerts

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Price: Free

Google Alerts is a service provided by Google that allows users to receive email notifications or updates on the latest relevant Google search results based on specified queries or keywords. It essentially notifies users when Google indexes new content that meets their specified criteria.

It’s possible to use Google Alerts as a notification tool for PPC research for performing various tasks:

  • Track mentions of your brand and competitors: See how your brand is being discussed online compared to competitors. This helps you identify areas for improvement and opportunities to stand out.
  • Monitor industry news and events: Stay informed about relevant industry news and events that could impact your PPC campaigns. This helps you adjust your targeting and messaging to stay ahead of the curve.
  • Discover new keywords related to your industry: See what people are searching for and use those insights to expand your keyword list.
  • Identify trending topics and questions: Get inspiration for new ad campaigns and landing pages based on current PPC trends and user interests.
  • See how people react to your competitors’ ads: Learn from their successes and failures to inform your own PPC strategy.
  • Free and easy to use: Set up alerts in minutes and receive updates directly to your inbox.
  • Flexible filters: Refine your alerts to focus on specific keywords, websites, or sources.
  • Combine with other research tools: Use Google Alerts alongside other PPC research tools for a detailed understanding of your market.

As you can see, Google Alerts can help businesses a lot with their PPC ad campaigns and allow advertisers to perform Pay-Per-Click research successfully.

Initially, it’s necessary to set up Google Alerts and after that advertisers have to make adjustments to the tool. 

PPC advertisers can get notifications either to their email address or to their RSS feed, so you have to pick the target keywords and decide how often you would like to get notifications.

Finally, you have to use the data provided by Google Alerts for PPC ads and this type of research makes it possible for advertisers to run PPC ads campaigns in the best possible way.


It goes without saying that research plays an important role in running PPC advertising campaigns. Running PPC ads campaigns require PPC research because advertisers have to use the research data to create and run their Pay-Per-Click campaigns successfully.

There are a lot of online tools that Pay-Per-Click advertisers can use to make PPC research simple. PowerAdSpy, Google’s Keyword Planner, SpyFu, SE Ranking, and Google Alerts are among the top tools for PPC research in 2024. Each of these tools has different features and can contribute to PPC research differently. Of course, you need the best tools to perform PPC research.

We have just described the most popular tools for PPC research, so you will know how these tools work and how they differ from each other and this will help you pick the tools that are more to your liking. Explore all your options carefully and make a smart choice!

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