TikTok is known for being one of the most popular social media platforms, and it keeps growing quickly and gaining in popularity. Its audience is not only large, but also very diverse and highly engaging.
As a result, the platform’s advertising potential is huge. TikTok is currently available in 155 countries all over the world, and in countries like Saudi Arabia, Kuwait, the United Arab Emirates, Malaysia, and Vietnam, people prefer to watch videos on TikTok more than any other social media platform.
One of the reasons behind TikTok success, is that TikTok videos are highly engaging. And proof to that, is that people spend a lot of time on the platform: in fact, on average, users spend about 20 hours per month on watching TikTok videos.
TikTok is all about user-generated content, where users can create and share short videos with each other in a few minutes. However, it’s also possible to download videos and share posts on the platform.
TikTok ads convert users into customers well and their conversion rate ranges from 5% to 16% and it mainly depends on such factors as the type of TikTok ads and a niche, but the average TikTok’s advertising conversion rate is 3% – 4%.
It’s crucial to know how much TikTok ads cost before getting started with an ad campaign on the platform and we are going to provide the information on TikTok advertising pricing today.
So, let’s get started.
How to Advertise on TikTok?
There are different ways to advertise on TikTok: you can create your own channel and grow your following on TikTok, hire TikTok influencers or use TikTok paid ads for business promotion.
Promoting your TikTok Channel
It’s a free way of advertising on TikTok, so you have to create a TikTok channel for your business and promote it. With the right strategy, a TikTok channel can be promoted easily and quickly.
When promoting a TikTok channel, you have to grow your following and provide the target audience with relevant video content, so it’s necessary to share TikTok videos that bring value to the target audience on the platform.
Keep in mind that the vast majority of people choose to go to the TikTok platform for entertainment and they don’t like to watch TikTok promotions and, therefore, you should provide valuable video content to draw attention to your TikTok channel. Once your TikTok channel has been created, you should share short videos with your followers.
It’s crucial to create the right type of video content for the TikTok audience, so make sure that TikTok content is relevant to your niche and users will find it interesting to watch videos that you share on TikTok.
Follow these tips to create highly engaging videos for your TikTok channel:
- Make sure that the content that you share on TikTok is not boring.
- Add music to your TikTok videos.
- Create short videos for TikTok.
Additionally, it would be better to share your TikTok videos on other popular social media platforms. Once you have published a video on the TikTok platform, you can share it on Facebook, LinkedIn, Twitter and other social media sites.
By doing so, you will manage to attract more social media traffic and get more followers for your TikTok channel and, most importantly, attract the target audience to your business.
TikTok Advertising with Influencers
Businesses should establish a partnership with TikTok influencers, who become popular on the TikTok platform and work in their niches as such people have a lot of followers, so you have to partner with them and send your message to their followers.
Working with influencers allows businesses to reach the target audience quickly and promote their brands as well as products and services on TikTok successfully.
TikTok Paid Ads
Like other popular social media platforms, TikTok offers paid ads to businesses and TikTok paid ads are a good option for advertisers, who don’t like to deal with influencers.
TikTok ads have become a popular advertising option among eCommerce businesses because paid TikTok advertising makes it possible to connect their brands to the target audience.
Advertisers choose to use TikTok to promote brands as well as products and services and the platform helps businesses build trust with potential customers. If you manage to promote a brand successfully on TikTok, people will trust you and purchase your products and services.
Unlike other social media platforms like Facebook, advertisers must have the minimum budget of $500 to start an ad campaign on TikTok. On average, they spend between $50,000 and $120,000 to run ads on TikTok.
The platform offers different types of ad formats, including:
- image ads
- video ads
- carousel ads
- spark ads
- collection ads
- playable ads
It’s crucial to use the right ad format for TikTok advertising, so you have to study the main types of TikTok ads carefully and then it would be great to try different types of TikTok paid ads.
Different businesses need to be advertised differently on TikTok, but different ad formats work differently for various businesses on the platform and that’s why you should always explore all your TikTok advertising options carefully.
- How much traffic do your TikTok ads generate?
- What is the conversion rate of TikTok ads?
- What is the return on investment of TikTok ads?
It’s necessary to pay close attention to each of these aspects and get the answers to all these important questions in advance. As a result, you’ll be able to pick an ad format that works best for your business.
When running TikTok ads, you have to track their performance all the time and this type of analysis will allow you to choose the most effective TikTok paid ads for growing your business on the platform.
How Much Does It Cost to Advertise on TikTok?
TikTik offers auction ads and that means advertisers have to make bids when running advertising campaigns on TikTok and, therefore, the placements of TikTok ads depend a lot on how much money you are ready to spend on advertising.
The task of an advertiser is to calculate the perfect bids for TikTok ad campaigns, so you should aim to make higher bids compared to the bids of your competitors and you shouldn’t spend too much money on TikTok ad campaigns on the other hand.
Knowing TikTok advertising statistics helps marketers make smart decisions, so we’ve decided to provide the information on cost per mile (CPM) and cost per click (CPC) that advertisers have to pay for displaying their ads on TikTok.
What is the average CPM (Cost Per Mile) for TikTok ads?
The cost per mile (CPM) is the cost of 1000 views generated by TikTok ads and it’s also known as the cost per 1000 impressions and bear in mind that cost per mile of TikTok advertising depends on several factors, including:
- ad formats
- target audience
- targeted areas
The average cost per mile of advertising on TikTok begins with $10 per 1,000 views and it’s important to know that TikTok advertising is more expensive compared to advertising on such social media platforms as Facebook and Instagram.
What is the average CPC (Cost Per Click) for TikTok ads?
Advertisers choose to use TikTok ads to generate traffic to a website and it’s important to know that TikTok offers the so-called auction ads, where the cost per click is the price that advertisers have to pay for each click that’s generated by TikTok ads, and the cost per click for TikTok ads is paid in the local currencies.
On average, advertisers have to pay $1 per click to promote their brands with TikTok ads and the cost per click for TikTok ads may vary depending on factors like the niche, audiences and the area, where a brand is promoted.
The Costs of TikTok Ad Production
Advertising on TikTok always begins with the preparation, so ads have to be prepared for TikTok advertising in advance and they usually require visuals. That’s why the budget of the TikTok advertising campaign has to include the costs of ad production and the costs of running ads.
Advertisers can either create visual assets for TikTok ads on their own or hire a professional graphic designer to get the work done. If you are going to hire a professional for a TikTok ad creation, then you must be prepared to pay at least $500 and wait for 2 – 3 weeks.
It’s much cheaper for you to create ads for TikTok advertising on your own, however, you need to use the right software to create the graphics for TikTok ad campaigns.
TikTok has established a partnership with Canva, so the software of this company is available for TikTok advertisers, who want to create ads on their own. Canva would be the perfect choice for everyone, who would like to create graphics for TikTok ads, and this easy-to-use software impresses designers with its simplicity and great video editing features.
Canva offers three packages to TikTok advertisers and has the features that they need to create eye-catching ads for TikTok easily and quickly.
- Free
- Pro ($12.99 per month or $119.99 annually)
- Enterprise ($9.95 per user per month when billed annually)
You can use either the free version or paid versions that provide access to more advanced features of the software. The Pro version is available at the price of $120 per year and the Enterprise version is available at the price of $360 per year.
How Much Does It Cost to Advertise with Paid TikTok Ads?
It’s no surprise that advertisers widely use video content to promote their brands and TikTok can be the ideal place to promote videos. With TikTok ads, business owners can make their advertising video content go viral easily and quickly and, most importantly, TikTok ads have a huge effect on the audience.
TikTok has begun to offer ads on the platform recently and the platform offers different ad formats. Using the right ad format helps increase user engagement, boost the awareness of the brand and represent the product in the best way.
When selecting ad format you should take into consideration different factors, including:
- advertising budget
- target audiences
- business type
- ad placement
- promotion goals
It’s important to know that different types of TikTik ads are available at different prices. Some ad formats are cheaper and others are more expensive, however, the costs of advertising on TikTok depend a lot on ad type.
Advertisers have to get familiar with different TikTok ad formats before getting started with ad campaigns. Each TikTok advertising format has its own pros and cons, so you need to explore all your TikTok advertising options and analyze ad costs carefully. By doing so, you’ll manage to make the best possible choice.
TikTok In-feed Ad Costs
In-feed ads are advertising that TikTok users see on their news feeds, but TikTok in-feed ads are short videos that last 15 seconds and ads of this type contain images and music.
What is great about using this advertising format is that ads blend with regular platform’s video content and look natural in the TikTok feed. Users can either watch or skip TikTok ads of this type.
There are different ways to interact with in-feed ads: ads on TikTok can be liked, commented on and shared and it would be great to add call-to-actions of different types to in-feed ads to interact with users on the platform.
TikTok in-feed ads are an effective way to promote a website, an app or a product and running in-feed ads helps get more app downloads, generate more clicks to a website or drive more product sales to a business.
Advertisers should have a minimal budget of $1000 or pay the price of $10 per impression to run an ad campaign and promote their business with in-feed ads on TikTok platform.
Brand Takeover Ad Costs
Brand takeover ads are a more expensive TikTok advertising option, so it costs $50,000 per day to promote a business with brand takeover ads on the platform. Ads of this type occupy the entire screen and they have to be connected to the brand’s profile or unique branded hashtag challenge.
It can be too expensive to promote a small business this way, but advertising of this type is worth its money because TikTok brand takeover ads can generate 5 million impressions and provide a high return on investment.
TikTok users see your brand takeover ads on the screen for several seconds at the beginning and after that brand takeover ads turn into in-feed video ads. When someone clicks on ads, he/she will be redirected to a business site.
TikTok ads of this type contain images as well as videos, but these videos are short and last 5 seconds only, so advertisers should be able to deliver their message quickly with this ad format. With brand takeover ads, it’s possible to promote one brand per day on the TikTok platform.
Hashtag Challenge Ad Costs
TikTok allows advertisers to use the power of challenges and hashtags to promote their brands on the platform. Hashtag challenge ads provide a high level of engagement and increase the awareness of a brand.
Hashtag challenge ads are the most expensive TikTok advertising option and it may cost you $150,000 per week to advertise with branded hashtag challenges on TikTok. Additionally, you can partner with influencers to draw more attention to the hashtag challenge.
Hashtag challenge ads are an advertising solution like no other and it allows TikTok users to view images, watch videos, interact with a brand and, most importantly, TikTok advertisers can get creative about their brand messages with this type of ads.
Branded Lenses Ad Costs
Branded lenses are an effective advertising solution that you can use to promote your brand and you must be prepared to pay $80,000 per day to advertise on TikTok with this type of ads. Branded lenses are displayed in the trending section, where users see them when filming their videos.
Branded lenses have many things in common with Snapchat’s branded filters and they come with a feature that makes it possible to create great videos for TikTok advertising. This advertising option works well and helps businesses increase their brand visibility.
TikTok’s branded lenses allow TikTok users to create branded effect filters and customized filters for the platform. Branded lenses help businesses to enhance their videos, so such videos have a special effect on the TikTok audience.
TopView Ad Costs
TikTok’s TopView ads usually get a lot of attention because people see this type of ads when they launch the TikTok app. It’s an expensive advertising option, so business owners must be prepared to spend $65,000 per day to advertise with TopView ads on TikTok.
TopView ads are a suitable advertising option for business owners, who are interested in promoting long videos on TikTok, such ads last 60 seconds.
TikTok users will begin to interact with TopView ads if they are interested. If you provide a catchy video for TopView ads, users will find it interesting and watch the entire video.
The Costs of Influencer Advertising on TikTok
Partnering with influencers is a cost-effective way of advertising on TikTok that provides a high return on investment. Influencers charge for TikTok’s posts and TikTok influencer advertising costs range from $5 to $2000 per post.
The costs of hiring TikTok influencers depends on different factors such as a number of TikTok followers, engagement rate and a niche. Depending on the number of followers, TikTok influencers fall into different categories such as:
- Nano influencers have 1 – 1000 followers on TikTok and they charge from $5 to $25 per post.
- Micro influencers have 10,000 – 50,000 followers on TikTok and they charge from $25 to $200 per post.
- Middle influencers have 50,000 – 500,000 followers on TikTok and they charge from $100 to $1,000 per post.
- Macro influencers have 500,000 – 1,000,000 followers on TikTok and they charge from $1000 to $2000 per post.
- Mega influencers have more than 1,000,000 followers on TikTok and they charge more than $2000 per post.
Influencers help businesses reach a larger audience on TikTok and send brands’ messages to their potential customers on the platform. It’s a good idea to ask influencers to showcase products to their followers. As a result, more people will learn about your business and manage to interact with your brand.
Partnering with TikTok influencers can be very beneficial. Influencers give businesses an opportunity to engage with their target audiences. However, you have to choose the right influencers to advertise on TikTok.
Partnering with the right TikTok influencers will contribute greatly to the success of your brand promotion, but dealing with the wrong influencers on TikTok will result in waste of time and money.
You should give a preference to those influencers, who operate in your niche and have a lot to do with your brand, so it would be better to hire the influencers, who position themselves as industry experts on TikTok.
TikTok has a large network of influencers, who can promote your brand, and that means that you’ll find it easy to select influencers, who will help you advertise your brand on TikTok successfully and meet your budget.
Is TikTok Advertising Worth It?
TikTok is a popular video-sharing platform that brings together so many people from all over the world and it’s also important to note that TikTok has one of the most downloaded apps. The TikTok advertising platform constantly improves, its user base growes and the efficiency of its ads increases year by year.
It goes without saying that TikTok ads are worth the money that advertisers spend on them and, according to opinions of advertisers, running TikTok ads improves user engagement and increases brand’s exposure.
TikTok Audience Analysis
| Males/Females | Age Group | Percentage |
| Males | 18 – 24 years old | 24.7 |
| Females | 18 – 24 years old | 18.1 |
| Males | 25 – 34 years old | 17 |
| Females | 25 – 34 years old | 13.6 |
| Males | 34 – 44 years old | 6.8 |
| Females | 34 – 44 years old | 5.9 |
| Males | 45 – 54 years old | 3.2 |
| Females | 45 – 54 years old | 2.8 |
| Males | 55+ years old | 1.7 |
| Females | 55+ years old | 1.4 |
TikTok is the platform that has a significant advertising potential and offers great online promotion opportunities and that’s why it attracts so many online marketers these days. More and more marketers prefer to use TikTok ads as their digital marketing tool and every business can get its own piece of cake on TikTok.
TikTok gives businesses a chance to tell the world about their brands and provides advertisers with flexibility and convenience. Different ad formats are available and an easy-to-use dashboard is provided on the platform.
TikTok advertising provides a high level of engagement and this makes TikTok ads a good alternative or a good addition to Google Ads and other advertising solutions.
Running TikTok ads helps increase brand awareness and grow a business, however, you should choose the right ad formats and run your TikTok advertising campaigns efficiently. If you know how to advertise on TikTok, you’ll manage to lower your costs and achieve your goals.
Conclusion
The success of TikTok ads doesn’t lie just in one specific type but in choosing the right mix of available options. Therefore, it would be great to try different types of TikTok ads and analyze their performance carefully and you should pay close attention to such factors as click through rate, cost per click and conversion rates when analyzing ads. By doing so, you’ll manage to obtain important data and find out what type of ads perform best for your business. As a result, you’ll be able to develop an effective TikTok advertising strategy that works.
If you see that TikTok ads don’t perform well, then you should make changes to your ad campaign because changes in ad copies, audiences, images and videos may help you improve your TikTok advertising campaign. Conduct tests and use the analytics to advertise your business on TikTok in the most cost-effective way.
