As per the latest announcement, Google has decided to tighten its brand guidelines. The new guidelines are set to roll out from March 2025. It could change the way how your brand looks on Google’s ad platforms. Let’s take a look at why this is important and how you can get updated.
Why It Matters?
Your brand’s visibility throughout Google’s enormous ecosystem is on the line here. Check out why the latest update is so important:
- This is the last chance for you to control the business name and logo before the Google ad reaches your audience. Remember, adding your brand elements makes the ads look more familiar to them.
- Google will automatically utilize top-performing assets if you fail to update the name and logo. This may result in a lack of consistency in your branding. Soon, your brand image may be weakened, leaving the customers confused.
- These new rules are most applicable to Performance Max campaigns. During such campaigns, Google utilizes AI to determine which assets will perform optimally. As ad specialists establish the brand guidelines clearly, you instruct this AI to reflect your brand more accurately.
How To Make Changes?
Well, it’s not rocket science. Have a look at what you need to do:
- Log in to your Google Ads account. Now, go to the brand guidelines section.
- Enter the business name and upload the logo as you would like it to show up in ads.
- Save and confirm your new brand guidelines.
If you’re running Performance Max or any campaign where assets are automatically chosen, make sure your new guidelines are in place.
Consequences of Not Changing
If you don’t update your guidelines, you will lose control over how your brand looks in ads. Google will automatically select what they believe is best using their AI systems. This may not be in line with your brand’s look. The new outlook may confuse your audience.
Always keep in mind that ads may not be as effective if the branding is inconsistent. People tend to click on ads because they recognize them. If your brand appears differently each time, you risk losing that recognition factor. Similarly, representing your brand in an inconsistent manner as compared to your trademarked content could lead to severe legal issues.
Final Words
A consistent and clear brand image is most important in establishing trust among consumers. And, this is your last chance for that.
Keep in mind, the deadline is March 2025, but don’t procrastinate. Because even though you can change the details after March, they may take longer to reflect. So, begin today by checking out your brand assets and updating them. Make sure that your brand stays strong!
