As per the latest reports, Meta is preparing to introduce feed ads on the platform. The discovery was made by several marketing experts who have witnessed the new ‘Threads feed’ option on the placement section of Ads Manager.
What Meta Says
As of now, Meta has not made any official announcement on monetizing the platform. In fact, Mark Zuckerberg even stated at the launching phase that:
“Our approach will be the same as all our other products: make the product work well first, then see if we can get it on a clear path to 1 billion people, and only then think about monetization at that point.”
But that strategy may not seem working, at least for the Meta team. Despite the record-breaking 100 million users milestone within 4 days of launch, Threads is still lagging with approximately 200 million monthly users, a figure much below their target.
However, the platform is maintaining a consistent growth pattern. That’s why Meta is capitalizing on this opportunity to rush the revenue. Analysts estimate that Threads could contribute almost $8 billion to Meta by 2025.
How do Threads Ads work?
Well, the implementation of ads in Threads will be a step-by-step process. Now, the team is performing the back-end processes of ad placement instead of testing live ads.
In the initial stages, they just plan to place ads in the feeds alone. The advertised posts may have a ‘Sponsored’ mark just below the username. Soon Threads ads may get expanded to other sections like Explore, Stories, etc., as per the initial response.
Advertisers can place ads in Threads through Meta Ad Manager itself. The platform may utilize user data to target users based on demographic interests. Due to the text-based nature of the platform, brands are more likely to experiment with longer-form conversational ads.
Why Advertise on Threads?
Advertising on Threads may come up with a lot of cool benefits for brands. Check out them:
- Use the cutting-edge reporting and measurement features of Meta Ads Manager to grow your business.
- Get an early adopter advantage by building a brand identity on the platform before competitors.
- Try out innovative conversational ad formats to engage with the customers.
- Algorithm with advanced targeting based on user interests, which can improve your lead quality.
- Reach out to a wider audience beyond Threads due to a close integration with Instagram, the third most-used app.
- At least in the initial stages, the cost of advertising in Threads may be less compared to other platforms like Facebook, in order to attract more brands.
Final Take
The new feed ads update in Threads is expected to roll out ahead of the holidays for a sensational start as that of its launching. However, for full-fledged ad features, you may have to wait for yet another year or more. Stay connected to get to know the latest updates on Threads!
