Reddit has recently launched Lead Generation Ads on the platform. As of now, the new feature is open to public beta users working directly with Reddit.
The latest powerful ad format is optimized for mobile users and includes advanced features like auto-populating the email field. It is formed by integrating with a top AI automation platform, Zapier.
What is a Reddit Lead Generation Ad?
A Reddit Lead Generation Ad is a new ad format that allows advertisers to collect information directly from customers through their promotions on the platform. Such ad formats can create a strong connection between brands and customers.
Integration With Zapier
The integration of Reddit with AI automation giant company Zapier is the key highlight of the latest update. Check out how this integration powers the new ad format:
- Automated Lead Transfer: Zapier allows the automatic transfer of leads collected from Reddit to the enterprise’s Customer Relationship Management (CRM) software. As a result, businesses can save valuable time wasted on manual entry.
- Lead Segmentation: Advertisers can automate the segmentation of leads based on various sets of criteria, which helps them with a targeted approach.
- Data-driven Insights: Zapier offers in-depth tracking analytics of your leads that help businesses refine their advertising strategies based on performance metrics.
- Quick Follow-Up: The automatic export and lead filtering mechanism of Zapier helps businesses to get in touch with the leads quickly before they turn cold.
Why Does This Matter?
The launch of Reddit Lead Generation ads could be an absolute goldmine for businesses looking for a cost-effective and target-oriented marketing solution. Here are some reasons for that:
- Thought-Leadership: In fact, Reddit has a reputation for having a set of information-hungry audiences. 75% of B2B Reddit decision-makers claimed that the platform influenced their perspectives on new products and solutions. Lead generation ads give businesses exposure to such a broad audience base who want to know more.
- Cost-Efficiency: As the paid ad costs across various platforms like Facebook are skyrocketing, Reddit’s new lead generation ads would be a cost-effective alternative. As per Reddit, during beta testing, LaunchDarkly, a feature management platform, reported a 30% fall in cost per lead.
- Access To Targeted Audience: Subreddit forums are actually the best platforms to find the most engaged users related to a specific niche. Lead generation ads allow businesses to reach out to them directly. Such a precise level of targeting may lead to more conversions.
- Privacy and Security: Reddit has a strong focus on the privacy and security of the users. As a result, the users’ trust and willingness to engage will increase on platforms like Reddit.
Final Take
The latest announcement showcases Reddit’s proactive commitment towards the marketing community. Considering the potential of the audience base, Reddit’s new announcement is capable of stirring up the advertisement budgets, at least in the long run.
