Google Strengthens Data Privacy and Security for Advertisers with a New Feature
Google introduced a new technology called confidential matching, to improve data privacy for advertisers. It is designed to…
Google Ads Updates Performance Planner To Optimize YouTube campaigns
Google Ads has introduced Advanced Plans for its Performance Planner tool to help you optimize YouTube ad campaigns.…
Google Ads Launches New Creator-Based Audience Targeting Feature
A few days ago, Georgi Zayakov discovered a significant feature update to Google Ads’ YouTube remarketing capabilities. Now,…
Threads To Roll Out Feed Ads In The App Soon
As per the latest reports, Meta is preparing to introduce feed ads on the platform. The discovery was…
Google Expands Limited Ad Serving Policy To YouTube
Google announced the expansion of the limited ad-serving policy to YouTube. Starting from September 2024, advertisers on YouTube…
Amazon and TikTok Teams Up for In-App Shopping
Amazon is partnering with TikTok to promote in-app shopping for users. That means when users see a specific…
Reddit Launches Lead Generation Ads: Why It Is Important For Businesses?
Reddit has recently launched Lead Generation Ads on the platform. As of now, the new feature is open…
Big Changes for TikTok Ads: Restrictions on Teen Ads And AI Disclosure
According to the latest updates, TikTok officially confirms that it is imposing severe restrictions on ad targeting for…
Apple Charges 30% Fee on Facebook and Instagram Ads
Key Highlights Scrolling through your iPhone to publish your next Meta Ad? Well, here’s some bad news for…
Google Ads: Best Bidding Strategies (Save Money, Boost ROI)
Approximately 65% of small and medium-sized businesses (SMBs) run their own PPC ads. With so many Google Ads…